Brand Tool Box defines the term 'brand affinity' as the highest, most durable kind of customer loyalty, one that breeds unshakeable trust in the relationship. This is the ideal scenario where children as young as 3 years old are able to identify your logo and associate them with your brand. Running a business and getting ahead in the fiercely competitive markets needs strategic planning. Along with other things that needs attention, it’s important to build a lasting competitive advantage that is difficult for competitors to replicate. Strategies to create brand affinity Social media is not only for certain sectors. Even serious brands like Cisco engages humanly on social media.
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It's been a while since I last shared something at this space.Today, let us reflect on the subject "Loyalty vs Integrity". Word of the day: Integrity I seldom have noticed the words “LOYALTY”& “INTEGRITY” lead to a good deal of confusion in the public mind. ‘Loyalty’ is a common term in politics vocabulary too, a word often verging on a spin. The definition of the word loyal is faithfulness or devotion to a person or cause. But today I want to specify the word 'Integrity' which means adherence to your values, your standards, your principles. Today's world needs more people who have integrity, empathy & expertise. In the political scenario, we need leaders who demonstrate integrity in order to restore the confidence of the public in the legitimacy of our institutions. What do you think about this? Have you ever been in a context where you had to choose between integrity & loyalty? Take a minute to think about your life & the real purpose of it; share your thoughts because this life is all about finding & becoming your true self! deep krishna
Originality is no longer needed?
Analyzing today’s social scenario, this is the burning question comes to mind. Being original is less applauded. Why, yes, originality is very open, sincere and to the point. But imitations are manipulative and strategically well armed for impressing others. By 'Originality' I mean the ability to think independently; original ideas that naturally pops in one's mind. Originality is not much appreciated until you wear a mask and act like a “Guru”. Is it true that real leaders are rare to find now-a-days? But now-a-days so called leaders are only skin-deep; they believe in shallow words rather than powerful actions. Or are they insecure? They are concerned more about removing the “obstacles” from their path especially because they know how hard for them to fake “it”? In the end, I think I still believe in destiny and in the power of Truth. Real leaders are everywhere, waiting to be discovered! Just because the number of fakes are too many, we stumble upon them easily. Historians can never go wrong! Keep your faith! “The truth is rarely pure and never simple.” ― Oscar Wilde, The Importance of Being Earnest Thursday, October 30 to Saturday, November 1
10:00 AM - 12:00 AM Fashion Avenue, The Dubai Mall - “The Italian Way” is an exhibition celebrating Italian style with a display of fashion entirely made in Italy. Here is a peek into the Fashion Extravaganza . "Fruire " !!!! Dubai is eagerly waiting for those 3 days of Fashion Fiesta ! Over 250 brands in fashion will come together to celebrate retail and the fashionable lifestyle -the event is from October 30 to November 1st . Emaar properties in partnership with Vogue Italia ,announced the names of 20 designers who will exhibit their work.“We are extremely excited about the 2nd Vogue Fashion Dubai Experience. Last year was a huge success in terms of attendees, talents, and funds that were raised,” said Franca Sozzani, Editor-in-Chief of Vogue Italia. Exhibiting at the Dubai Mall,there will be 20 emerging regional designers along with eight internationally recognized designers;This year the event is supposed to be bigger and better. The list includes the prestigious Indian designers Hema kaul and the designer sisters Tina Sutradhar and Nikita Sutradhar . Read the full catwalk review of the hemakaul collection at Fashion Scout here. The important part of vogue fashion Dubai is ,this unique experience aims to raise funds to support Dubai Cares in providing children in developing countries with access to quality primary education. Recently I met a company owner whose client websites’ SEO rankings were all busted by Panda and Penguin algorithms. I giggled inside --As a search engine marketer by myself I could feel that they were relying on keyword stuffing until now to get those high ranks. I tried to tell them about the importance of good content . Saying that , SEO job doesn't only depend on pumping up good content. I would like to write about Google’s Panda and Penguin algorithms and then about latest Hummingbird in the following posts. Guess this would help those who really are not directly involved with SEO ,still managing a team. Facts about Panda Algorithm (released in Feb 2011) Google Panda algorithm is a filter that prevents low quality sites from ranking well in search engines results page. How they did it? Google used some quality raters for the same. Google quality raters are questions such as: 1. Would you trust the information presented in this article? 2. Is this article written by an expert or enthusiast who knows the topic well, or is it shallower in nature? 3. Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? 4. Would you be comfortable giving your credit card information to this site? 5. Does this article have spelling, stylistic, or factual errors? 6. Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines? 7. Does the article provide original content or information, original reporting, original research, or original analysis? 8. Does the page provide substantial value when compared to other pages in search results? 9. Is this the sort of page you’d want to bookmark, share with a friend, or recommend? 10. Does this article have an excessive amount of ads that distract from or interfere with the main content? Add unique and high quality content to your website by paying close attention to the questions Google asks. That is important news about Panda updates released in Feb 2011. Again, in March 2011,Google Panda was improved .They introduced +1 buttons for sharing fresh ,quality content. We all know that inbound links are very important for ranking. Panda also uses Social media shares as votes to rate the quality of a website. Use Google plus +1 button and other social media share buttons to encourage users to share your updates. As a Search engine Marker, I feel glad after Panda- that Google Updates Algorithm to Provide Fresher Results for 35% of Searches. This helps those hard workers who update their blog frequently .Google released Panda 4.0 on 21 May 2014.Panda 4.0 must be a major update to the actual algorithm versus just a data refresh. I will continue about Penguin algorithm in the next post , to keep things less complicated. (Source:Google Webmaster blog and Hubspot) There are 18 countries in the Middle East with more than 12 different languages spoken in the region. The five top languages in terms of number of speakers are Arabic,Persian,Turkish,Berber and Kurdish. The media in middle east also affected by the fact that they need to work and develop key messages in at least two languages;Arabic & English ,with out losing the actual meaning of the communication is a challenge in itself.This is a real challenge as the dialect of Arabic language is complicated.PR companies in the region is successful only when they tackle this challenge.Understanding the Arabic culture also is very necessary to deliver the right messages in a timely manner. The United Arab Emirates and Dubai specifically is the headquarters of many of the PR Agencies operating in the region and drives the Middle East regional PR activity. In addition many of the regional media covering the Middle East, North Africa and the Eastern Mediterranean countries have their regional HQ’s there. Each country in the region has a very varied set of media and these require different approaches and different emphasis as well as the necessary language skill needed when briefing them.Also,while writing for Middle East media ,on issues concerned with religion,great care must be taken not to hurt the feelings of any one.Each Arab country has its own culture and national agenda. This directly impacts how the press works. But if you obey and care these nuances,this region is going to knight you as a PR practitioner. That may be the reason ,despite the challenges in global economy,PR in Middle East is booming in the past 3 years. Some basic facts: According to Patricia Parsons,the five fundamental pillars of ethical decision-making in public relations are:
Stick to these golden rules and be a member of Public Relations fraternity in the region- Success is yours. 1. Let your customers speak for your brand.
Yes.Stop rambling.Let your customers do the promotions for your brand.A good product definitely get lot of attention online .So connect with your fans and advocate them to speak for you. 2. Now the question is how to make your friends and customers talk about you? Most of the time,they don't talk about you.This is the biggest challenge for a marketer that people don't care about you.Yes,they don't have to ,right? They care about themselves and it is natural. The best way to make them interested in you is to listen to them,solve their concerns and issues about buying the product that you market. Get regular feedback from your customers using the following methods.
Among these methods,customer service is ongoing and most important.Provide excellent service and respond quickly and enthusiastically.Satisfy your customers for long term. Building trust in you is the key. Effective Communication is not simple but it can be made simple by being honest always especially when some mistake happens.Don't back away from your promises. 3. Customer is always right. Don't forget the rule that customer is always right.Keep a personal relationship with the customers and never let them forget your business. 4. Always say thank you . Appreciate your customers with special thank you notes . (source : Kissmetrics) |