There are 18 countries in the Middle East with more than 12 different languages spoken in the region. The five top languages in terms of number of speakers are Arabic,Persian,Turkish,Berber and Kurdish. The media in middle east also affected by the fact that they need to work and develop key messages in at least two languages;Arabic & English ,with out losing the actual meaning of the communication is a challenge in itself.This is a real challenge as the dialect of Arabic language is complicated.PR companies in the region is successful only when they tackle this challenge.Understanding the Arabic culture also is very necessary to deliver the right messages in a timely manner. The United Arab Emirates and Dubai specifically is the headquarters of many of the PR Agencies operating in the region and drives the Middle East regional PR activity. In addition many of the regional media covering the Middle East, North Africa and the Eastern Mediterranean countries have their regional HQ’s there. Each country in the region has a very varied set of media and these require different approaches and different emphasis as well as the necessary language skill needed when briefing them.Also,while writing for Middle East media ,on issues concerned with religion,great care must be taken not to hurt the feelings of any one.Each Arab country has its own culture and national agenda. This directly impacts how the press works. But if you obey and care these nuances,this region is going to knight you as a PR practitioner. That may be the reason ,despite the challenges in global economy,PR in Middle East is booming in the past 3 years. Some basic facts: According to Patricia Parsons,the five fundamental pillars of ethical decision-making in public relations are:
Stick to these golden rules and be a member of Public Relations fraternity in the region- Success is yours.
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1. Let your customers speak for your brand.
Yes.Stop rambling.Let your customers do the promotions for your brand.A good product definitely get lot of attention online .So connect with your fans and advocate them to speak for you. 2. Now the question is how to make your friends and customers talk about you? Most of the time,they don't talk about you.This is the biggest challenge for a marketer that people don't care about you.Yes,they don't have to ,right? They care about themselves and it is natural. The best way to make them interested in you is to listen to them,solve their concerns and issues about buying the product that you market. Get regular feedback from your customers using the following methods.
Among these methods,customer service is ongoing and most important.Provide excellent service and respond quickly and enthusiastically.Satisfy your customers for long term. Building trust in you is the key. Effective Communication is not simple but it can be made simple by being honest always especially when some mistake happens.Don't back away from your promises. 3. Customer is always right. Don't forget the rule that customer is always right.Keep a personal relationship with the customers and never let them forget your business. 4. Always say thank you . Appreciate your customers with special thank you notes . (source : Kissmetrics) |