Brand Tool Box defines the term 'brand affinity' as the highest, most durable kind of customer loyalty, one that breeds unshakeable trust in the relationship. This is the ideal scenario where children as young as 3 years old are able to identify your logo and associate them with your brand. Running a business and getting ahead in the fiercely competitive markets needs strategic planning. Along with other things that needs attention, it’s important to build a lasting competitive advantage that is difficult for competitors to replicate. Strategies to create brand affinity Social media is not only for certain sectors. Even serious brands like Cisco engages humanly on social media.
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